Since its introduction in 2005, YouTube has become an indispensable marketing tool for every business. With more than one billion users, YouTube is definitely not a platform to ignore if you want to grow your business.
It has enabled more than 50 million content creators to showcase their content through interesting videos everyday and reach a global audience. YouTube supports video marketing, therefore, expands social reach of your business, builds traffic and enhances your online existence.
Entertaining your viewers while promoting your brand might sound challenging, but with the right approach it is totally doable. Creating intriguing videos with valuable content can keep your viewers engaged. Get your YouTube channel noticed with fascinating images and interesting titles. Remember, symbols can establish your channel’s identity.
Creating an alluring YouTube logo is essential to express your brand’s personality and attract viewers. A highly creative logo maker is the right person to contact to add charm to your YouTube channel and make it stand out from the crowd.
By the time you finish this 10 step-by-step guide to market your business on YouTube, you’ll surely have a clear idea and detailed understanding of the facts you need to know to reflect your brand on YouTube. Let’s get started.
1Creation & Customization of Your YouTube Channel
Once you create a YouTube channel, customize the background banner and icon. Use high-resolution images that create a strong impact and convey the message to your audience. To ensure a good impression and global recognition of your brand, it’s essential to have a professional logo. You can either create your own brand logo using a logo creator or hire a professional who’ll do that for you.
Don’t shy away from writing a channel description in the ‘About’ section. It helps your audience understand your business, offerings, and mission. Don’t forget to include links of your company’s website and social media pages on the videos and in the descriptions, too. Also, invite new and potential viewers to follow you on social media platforms.
2Uploading a Trailer
It’s worth spending some time in creating an impressive trailer for your YouTube channel. Because that gives you an opportunity to engage with your audience with superb content, convincing them to subscribe to your channel.
The ideal duration of a YouTube channel is 1-2 minutes. Hence, you need to ensure that the preview is short yet informative. It’s also important that it captivates your audience in the first five seconds. With the concept of ‘show, don’t tell’, you can encourage your audience to subscribe to your channel and leave comments.
3Work with an Influencer
You’ve created your YouTube channel and you’re done with the customization but your brand is still not getting the exposure it deserves? If this is so, working with an influencer is the best step to take for your brand to achieve global recognition.
Get in touch with an influencer relevant to your niche and send them some free samples so that they can try your products. Make sure that you let them know the pros of the products. This enables them share the information with their followers, who might be your relevant audience.
Ask the influencer to share images of the product and even highlight its benefits, which can help in catching the attention of social media followers. Working with an influencer can, therefore, engage new target audience, build trust, and improve search ranking of your channel.
Research, find, and implement the keywords relevant to your niche and reach your target audience with ease. Putting researched applicable keywords in your video title, as well as in the description and tags, is a smart approach towards enhancement of the channel’s visibility. Keywords in place tells the search engine what the content of the video is and lets people searching for videos related to your business find you.
Don’t hesitate to browse your competitor’s YouTube channels to find out what kind of titles and meta tags they are using. Now try and execute the researched keywords into Google AdWords. Choose the right video format and examine the results.
6Integration of your YouTube Channel with Social Media
You have amazing content on your YouTube channel. But delivering it right to your potential subscribers might be difficult. But with social media you can do that easily. In today’s time, it’s an effective and a handy video marketing platform to help expand your reach, create brand awareness, and improve your ROI.
Above all, make sure you have an active presence on social networking sites like Facebook, Twitter, LinkedIn, and Instagram. Creating unique videos and posting them on social networking sites is the key to increase the number of subscribers of your YouTube channel. Moreover, encourage your viewers to share the published videos on social media.
7Video Creation and Optimization
The best part about creating YouTube videos is that they don’t have to be expensive and also save the expense of hiring a professional. Having a smart phone is enough to film interesting videos and create sharable content. But make sure you have a good amount of lighting and better sound quality to leave your viewers with a pleasant experience.
After you have created and posted the video on your channel, then comes the optimization part for SEO ranking. To do so, select a catchy title (less than 70 words) and use keywords relevant for your business. This will help in getting more views for your content.
Remember YouTube is one of the most preferred platforms for marketing that’s visited by billions of people every day. And leaving a mark on the minds of the viewers becomes quite challenging in today’s competitive world. One of the effective tricks is to include testimonials from your existing customers on your YouTube channel to build a solid reputation and gain the confidence of viewers.
9Include YouTube Advertising
YouTube advertising is the best platform to get connected with your audience. When you opt for this, you can expect to have an extra exposure of your brand that ensures personal brand building, customer retention, and more subscribers to your YouTube channel. Moreover, YouTube advertising keeps the video entertaining and hyper-targeted.
10Understand Your Audience
If you have a business YouTube channel, you have access to the Analytics tab. It gives you a statistics of your channel’s insights and the behavior of your audience. Moreover, you can have the count of the viewers, average watch time, rate of videos and last but not least, generation of revenues. This step is a confidence-booster and definitely helps you reach the right audience.
To Sum Up
Marketing your business on YouTube is a learning process. The more you create videos, the more you’ll get better in content creation and filming. Analysis of the viewers can help you refine your style, improve keyword usage, and understand the left out points that might increase your subscribers, resulting in the growth of your business.
So, keep posting unique content and make visitors stay tuned to your channel!
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Author: Alice Jackson
Alice Jackson is a blogger and Digital Marketing Consultant at a crowdsourcing company, Designhill. She is a social media enthusiast, online market analyst, amateur designer and an avid author. She has written on several topics including social media marketing, content marketing, designing trends, startup strategies, and e-commerce. When not writing, she loves spending her time reading romantic novels.